DECORATION 

PROTECTION 


Digitized  by  the  Internet  Archive 
in  2017  with  funding  from 
Columbia  University  Libraries 


https://archive.org/details/paintingdecoratiOOsout 

'AVER* 


Classics 


Qjouthern  Cotton  Oil  Co. 


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ojcntannah,  Oa. 


Guarantee 


Mi'  Ifmbtj  guarantee  Jljai  all  paints  manufactured  and  sold 
by  THE  SOUTHERN  COTTON  OIL  COMPANY  are  exactly  as 
represented  and  full  quantity  and  value.  Also  they  are  guaranteed 
to  give  the  full  measure  of  service  that  it  is  reasonable  to  expect  at  the 
price  paid. 

Should  you  be  dissatisfied  for  any  reason  after  applying  any  portion 
of  any  paint  purchased  from  us,  it  is  your  privilege  to  return  the  unused 
paint  and  you  will  be  refunded  for  the  entire  amount  purchased,  together 
with  full  transportation  costs. 

Also  if  the  service  given  by  any  paint  made  by  us  is  not  entirely 
satisfactory,  after  all  the  paint  has  been  applied,  it  is  a part  of  our 
agreement  to  ship  new  paint  without  charge,  and  to  prepay  the  freight. 

THE  SOUTHERN  COTTON  OIL  COMPANY 
SAVANNAH  GEORGIA 

PAINT 

DEPARTMENT 


Special  Paints  for  Every  Purpose 


THIS  book  is  designed  to  be  helpful  to  the  pur- 
chaser of  paint — whether  it  be  for  the  beautify- 
ing of  a handsome  residence  or  an  inexpensive 
cottage  or  the  protection  of  a manufacturing  plant. 

Our  endeavor  has  been  to  show  the  use,  value  and 
necessity  of  different  kinds  of  paint  for  different  pur- 
poses as  well  as  to  offer  suggestions  that  may  bring 
satisfaction  and  economy  to  the  users  of  our  paints. 

Women  delight  in  a home  that  is  attractive,  both 
inside  and  out.  There  is  no  one  thing  that  brings 
them  more  joy  and  saves  them  more  hard  work  than 
well-painted  woodwork,  walls,  floors  and  ceilings. 
Paint  is  sanitary,  easily  kept  clean,  also  it  brightens 
up  and  makes  more  livable  and  healthful  every  room 
in  the  house. 

A few  examples  of  the  treatment  of  exteriors  have 
been  carefully  worked  out  with  the  view  towards 
offering  helpful  suggestions  and  will  be  found  on 
pages  5,  6,  7,  8,  9,  10,  17  and  18. 

Also  on  pages  11,  12,  13,  14  and  15  will  be  found 
color  suggestions  for  interior  decoration. 

The  short  talk  on  color  harmony  on  page  16,  if 
read  carefully,  will  enable  anyone  to  make  a pleasing 


selection  of  colors  which  will  be  in  keeping  with  the 
surroundings  of  the  house. 

We  are  always  glad  to  have  our  customers  write  us 
for  information  and  to  help  them  in  any  way  we  can, 
as  we  consider  no  sale  complete  until  our  customers 
are  entirely  satisfied. 

Paint  Specialists 

The  Paint  Department  of  The  Southern  Cotton 
Oil  Company  has  always  made  all  of  its  paints  for 
special  uses — each  kind  the  best  that  can  be  made 
for  its  particular  purpose. 

For  residences  where  fine  appearance  is  desired  and 
the  lighter  colors  are  most  frequently  used,  a lead, 
zinc  and  oil  paint  is  best.  For  mills,  factories,  barns, 
etc.,  where  hard  service  is  expected,  another  kind  of 
paint  is  more  economical  and  serves  its  purpose 
better.  For  interior  walls,  structural  steel,  tin  roofs, 
wagons  and  farm  implements,  machinery,  ships,  etc., 
each  service  requires  that  the  paint  to  give  the 
longest  wear  and  greatest  protection  be  made  of  the 
materials  known  to  give  the  best  results  in  each  case. 

There  never  has  been  and  never  will  be  any  effort 
by  The  Southern  Cotton  Oil  Company  to  meet  low 


Three 


prices  by  cheapening  its  product.  Each  of 
our  paints  will  always  be  sold  on  its  own 
merits  at  the  lowest  price  consistent  with  the 
quality  of  our  products. 

From  Factory  to  Consumer 
Direct 

When  you  buy  paints  from  The  Southern 
Cotton  Oil  Company,  you  are  buying  direct 
from  the  manufacturer,  who  accepts  all  re- 
sponsibilities for  their  quality  and  who  guar- 
antees complete  satisfaction  to  the  purchaser. 

By  dealing  directly  with  the  manufacturer 
you  are  able  to  buy  these  high  quality  paints, 
at  about  the  prices  charged  by  other  manu- 
facturers to  jobbers  and  dealers  for  paints  of 
the  same  quality. 

We  have  but  one  price  to  all  our  customers, 
and  our  customers  save  the  profits  of  the 
middleman  which  is  a large  part  of  the  price 
of  paint  when  sold  at  retail. 

Proper  Wear 

A properly  made  paint,  which  is  applied  in 
the  correct  manner,  should  neither  crack, 
peel  nor  blister.  The  paint  skin  should  be 
firm  and  elastic  without  extreme  hardness 
or  chalkiness.  The  wear  should  be  gradual 


Four 


and  even  and  when  repainting  is  necessary 
the  surface  should  be  in  the  proper  condition 
for  applying  the  new  paint  without  the  neces- 
sity of  scraping  or  burning  off  the  old  paint. 

Years  of  actual  service  under  all  conditions 
have  proved  that  the  paints  described  in  this 
book  will  wear  an  unusual  length  of  time  and 
that  when  in  need  of  repainting  the  surface 
will  be  in  the  proper  condition. 


A Good  Investment 

Good  paint  is  a dividend-paying  invest- 
ment. Cheap  paints  are  always  an  expense. 
Good  paint  increases  the  value  of  the  struc- 
ture to  which  it  is  applied  by  protecting  it 
from  decay  and  improving  its  appearance. 
Cheap  paints  are  frequently  harmful  and  re- 
quire frequent  renewing,  and  as  the  cost  of 
painting  is  always  greater  than  the  cost  of 
paint,  the  cheapest  paint  becomes  the  most 
expensive.  The  additional  years  of  wear  in 
good  paint  reduces  its  cost  by  postponing 
the  necessity  for  repainting. 

Painting  of  a home  or  a factory  should  be 
considered  of  as  great  importance  as  any  de- 
tail of  business — as  an  investment  or  an  econ- 
omy— and  unless  the  purchaser  has  a special 
knowledge  of  paint  he  should  purchase  only 
from  a manufacturer  whose  integrity  is  known. 


THE  COLORS  USED  IN  PAINTING  THIS  HOUSE  WERE  AS  FOLLOWS: 

Body — Sco-Co  House  Color  Pearl  Gray  No.  420. 

Blinds — Sco-Co  House  Color  Green  No.  440. 

Roof — Sco-Co  Shingle  Stain — Moss  Green. 


Five 


THE  COLORS  USED  IN  PAINTING  THIS  HOUSE  WERE  AS  FOLLOWS: 

Body — Efficiency  Colonial  Yellow  No.  376. 

Blinds — Efficiency  Blind-Green  No.  341. 

Trim — Efficiency  White  No.  398. 

Roof — Sco-Co  Heavy  Service  Metal  Paint  No.  27. 


S i x 


THE  COLORS  USED  IN  PAINTING  THIS  HOUSE  WERE  AS  FOLLOWS: 

Body — Efficiency  White  No.  398. 

Blinds — Efficiency  Green  No.  341. 

Shingle  Roof — Sco-Co  Heavy  Service  Green  No.  172. 


Seven 


THE  COLORS  USED  IN  PAINTING  THIS  HOUSE  WERE  AS  FOLLOWS: 

Body — Sco-Co  House  Color  Yellow  No.  408. 

Trim — Sco-Co  House  Color  White  No.  400. 

Blinds — Sco-Co  House  Color  Moss  Green  No.  434. 

Roof — Sco-Co  Shingle  Stain  Moss  Green. 


Eight 


THE  COLORS  USED  IN  PAINTING  THIS  HOUSE  WERE  AS  FOLLOWS: 

Body— Sco-Co  Heavy  Service  Cottage  Color  No.  51. 

Trim — Sco-Co  House  Color — Cream  No.  434. 

Blinds- — Sco-Co  House  Color — Green  No.  440. 

Shingle  Roof — Sco-Co  Heavy  Service  Cottage  Paint — Red  No.  36. 


Nine 


THIS  GROUP  CF  COTTAGES  WAS  TREATED  WITH  SCO-CO  SHINGLE  STAINS 

1st  Cottage — Body,  Moss  Green;  Roof,  Dark  Red;  Trim,  House  Color  White,  No.  400. 

2nd  and  4th  Cottage — Body,  Moss  Green;  Roof,  Light  Red;  Trim,  House  Color  White,  No.  400. 
3rd  Cottage — Body,  Dark  Red;  Roof,  Moss  Green;  Trim,  House  Color  Cream,  No.  404. 

5th  Cottage — Body,  Nut  Brown;  Roof,  Light  Red;  Trim,  House  Color  Cream,  No.  404. 


T en 


THE  COLORS  USED  IN  PAINTING  THIS  ROOM  WERE  AS  FOLLOWS: 

Walls — Sco-Co  Interior  Flat  Wall — Stone  Gray  No.  808. 

Ceiling — Sco-Co  Interior  Flat  Wall — Cream  Gray  No.  850. 


Eleven 


THE  COLORS  USED  IN  PAINTING  THIS  ROOM  WERE  AS  FOLLOWS: 

Walls — Sco-Co  Interior  Flat  Wall  Cream  No.  831. 

Ceiling — Sco-Co  Interior  Flat  Wall  Ivory  No.  802. 


Twelve 


THE  COLORS  USED  IN  PAINTING  THIS  HALL  WERE  AS  FOLLOWS: 

Walls — Sco-Co  Interior  Flat  Wall  Paint  Cream  No.  831. 

Ceiling— Sco-Co  Interior  Flat  Wall  Faint  White  No.  800. 
Woodwork — Sco-Co  Interior  Flat  Paint  White  No.  800. 


Thirteen 


THE  COLORS  USED  IN  PAINTING  THIS  ROOM  WERE  AS  FOLLOWS: 

Walls — Sco-Co  Interior  Flat  Wall,  Pink  No.  811. 

Ceiling — Sco-Co  Interior  Flat  Wall,  White  No.  800. 


Fourteen 


HOTEL  PALM  ROOM 

Pillars,  Ceiling  and  Trim  painted  with  “Cotton- White”  Gloss 
No.  243,  over  two  coats  “Cotton- White”  Flat  No.  241. 
Walls  tinted  with  Sco-Co  Interior  Flat  Wall — Cream  No.  831. 


Fifteen 


Color  Harmony 


A LITTLE  forethought  in  the  selection 
of  colors  for  the  painting  of  a house 
* or  a manufacturing  plant,  often 
saves  much  disappointment  in  the  final 
result. 

Of  course,  each  owner  has  his  own  ideas  of 
color  and  these  ideas  can  be  carried  out,  but 
the  consideration  of  a few  fundamental 
points  in  fitness  and  harmony  are  likely  to 
assure  a pleasing  effect.  The  location  of  the 
house,  its  immediate  surroundings,  also  the 
architectural  style  of  the  building — all  are 
important  factors  in  the  selection  of  a color 
plan. 

If  a house  is  on  a street  with  other  houses 
close  by,  the  colors  selected  should  be  related 
to  the  colors  of  the  houses  on  either  side; 
otherwise  the  entire  group  will  be  out  of 
harmony,  whereas  if  the  proper  selection  is 
made,  the  whole  group  becomes  pleasing. 

If  a house  is  situated  by  itself  and  is  with- 
out a background  of  trees,  it  is  usually  de- 
sirable to  paint  it  with  a warm  color  such  as 
red,  brown  or  yellow.  These  body  colors 
may  be  brightened  up  by  using  lighter  colors 
for  the  trimming. 

A house  situated  in  the  woods,  where  the 
background  is  dark,  should  ordinarily  be 


painted  with  a light  color  such  as  cream,  light 
yellow,  buff,  pearl  gray  or  possibly  white. 
On  the  other  hand,  for  a low  house  of  the 
bungalow  type,  it  is  often  desirable  to  have 
the  colorings  fit  in  with  its  surroundings.  A 
good  combination  for  such  a house  is  a dark 
brown  body  with  a dark  green  roof,  and  trim 
of  light  green  or  cream  color. 

For  a house  standing  on  a hill  without 
trees,  a contrast  is  needed  and  the  light  colors 
are  not  so  pleasing.  Here  a medium  gray 
color  w'ith  a red  roof  and  a light  gray  or  white 
trim  sets  off  the  house  to  the  best  advantage. 

Trimming 

The  use  of  light  colors  for  trimming  serves 
two  purposes:  to  brighten  the  appearance  of 
the  building — also  to  accentuate  its  archi- 
tectural lines.  To  produce  the  desired  effect 
the  trim  hardly  ever  need  be  pure  white,  in 
most  cases  the  house  is  more  artistic  if  the 
trimming  is  some  light  tint  which  harmonizes 
with  the  body  colors. 

Several  examples  of  harmonious  house 
painting,  following  the  lines  suggested,  will 
be  found  in  this  book  on  pages  5,  6,  7,  8,  9, 
10,  17  and  18. 


Sixteen 


WAGON 
Re-painted  with 
Sco-CoW  agon  and 
ImplementPaints. 
Body — Green  with 
Black  Trim  and 
Yellow  Lines  — 
Wheels  and  Gear, 
Red. 


THE  COLORS  USED 
IN  PAINTING  THESE 
BUILDINGS  WERE; 
AS  FOLLOWS: 


FARM  HOUSE 

Body  — Efficiency 
White  No.  398. 
Blinds  — Efficiency 
Blind  Green  No.  341. 
Shingle  Roof — Sco-Co 
Heavy  Service  Cottage 
Paint  Green  No.  172. 


BARN  AND  SILOS 

Sco-Co  Heavy  Service  Paint  Red  No.  36. 
Trim — Efficiency  Cream  No.  343. 


TENANT  HOUSE 

Body — Sco-Co  Heavy  Service  Cottage  Paint  Red  No.  36. 
Trim — Sco-Co  House  Color  White  No.  400. 

Shingle  Roof — Heavy  Service  Cottage  Paint  Green  No.  172. 


Seventeen 


Body  of  Cottages — Painted  with  Sco-Co  Heavv  Service 
Cottage  Color  Terra  Cotta  No.  154. 

Trim — Cottage  Color  White  No.  400. 

Shingle  Roofs — Cottage  Color  Red  No.  36. 


Eighteen 


Engine  room  machinery  and  pipes  painted  with 
Sco-Co  Machinery  Enamels. 

Tin  Roof  painted  with 

Sco-Co  Heavy  Service  Metal  Paint — Red  No.  27. 


Nineteen 


BRIDGE 

Sco-Co  Heavy  Service  Metal  Paint  Black  No.  73. 


Twenty 


When  to  Paint  and  How 
to  Paint 

THE  SURFACE  — The  surface  to  be 
painted  must  always  be  dry  and  free  from 
dust,  grease  or  soot.  Be  sure  that  the  wood 
is  dry.  Moisture  is  one  of  the  most  frequent 
causes  of  blistering,  cracking  and  scaling. 

WEATHER  CONDITIONS  — Painting 
should  never  be  attempted  on  a wet  day  or 
after  a period  of  damp  weather.  Paint  always 
works  best  on  a clear,  sunny  day  and  paint- 
ing should  never  be  done  in  frosty  weather 
as  chilled  paint  is  difficult  to  apply. 

THE  PRIMING  COAT— On  new  work  it 
is  best  to  use  thin  paint  as  it  covers  more 
evenly  and  adheres  more  perfectly  to  the 
surface.  Never  under  any  circumstances 
use  ochre  for  a priming  coat. 

Each  coat  should  be  thoroughly  dry  before  the  next 
is  applied,  but  each  coat  must  follow  the  other 
within  reasonable  time. 

The  best  and  most  economical  results  can- 
not be  expected  from  a priming  and  second  coal 
only.  Three  coats  are  always  better  than 
two. 


How  to  Find  the  Required 
Quantity 


Assume  your  building  measures  32  feet 
wide  by  43  feet  long  and  is  20  feet  high: 


Front 


32  feet 


Side 

Rear 

Other  side 


43  feet 
32  feet 
43  feet 


Multiply  by  height 
Total 


150  feet  total 
20  feet 

3000  square  feet 


Dividing  the  total  by  250  (the  approximate 
number  of  square  feet  a gallon  of  paint  will 
cover,  two  coats)  shows  that  12  gallons  is  the 
quantity  required  for  the  body  of  the  building. 

About  one  gallon  of  trimming  color  should 
be  ordered  for  every  five  gallons  of  body  color. 

For  window  blinds,  order  1 gallon  for  each 
10  pairs  of  blinds. 

To  estimate  the  quantity  of  paint  required 
for  the  walls  and  ceiling  of  a room — for  a 
roof  or  other  surface,  make  the  measurements 
in  the  same  manner  and  figure  accordingly, 
dividing  the  total  by  the  number  indicated  as 
the  covering  capacity  for  each  different  paint. 

If  you  are  in  doubt,  send  us  measurements 
and  we  will  gladly  advise  you  the  quantity 
required. 


Attached  to  each  package  of  Sco-Co  and  Efficiency  Paints  will  be  found  full  directions  for  its  application 


T wenty-one 


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[^A  LIKSEtO  OllJ 

EFFICIENCY 

(PAINT) 

VstAOr  to y 


Efficiency  Paint 

The  Highest  Grade  Ready-Mixed  Paint 

For  Use  on  Finest  Residences 


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EFFICIENCY 

(PAINT) 

V RtAOr  to  J 


EFFICIENCY  Paint  is  made  of  white 
lead,  zinc,  asbestine,  linseed  oil  and 
dryer  with  sufficient  colors  to  make  the 
different  shades. 

This  paint,  as  its  name  implies,  is  made  for 
service  and  beauty.  Only  the  very  best  and 
most  expensive  materials  are  employed  in  this 
very  high-grade  product  and  the  formula  is 
based  on  the  experience  of  paint  manufactur- 
ers of  long  standing,  also  on  the  opinions  of  the 
leading  paint  authorities  of  the  country. 

Efficiency  Paint  will  always  be  kept  up  to 
its  high  standard  of  quality,  no  matter  how 


the  market  price  of  raw  materials  may  affect 
the  price  of  the  finished  product. 

If  we  knew  how  to  make  a better  paint  than 
“Efficiency,”  even  at  an  increased  cost,  we 
would  make  “Efficiency”  that  way.  It  is 
our  honest  belief  that  no  better  paint  can  be 
made. 

EFFICIENCY  PAINT  spreads  well  — 
works  smoothly  — covers  the  maximum 
amount  of  surface — makes  the  finest  appear- 
ance— lasts  longer  than  other  paints  and  will 
please  the  most  exacting. 


FULLY  GUARANTEED 


Covering  capacity,  250  to  300  square  feet  per  gallon,  two  coats,  depending  on  condition  of  surface 


T wenty-two 


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For  the  Finest  Homes 


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PAINT) 

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*398  Outside  Gloss  White 
*322  Inside  Gloss  White 


314  Old  Ivory 


387  Pearl  Gray 


35<*  Light  Buff 


312  French  Gray 


319  Fawn 


376  Colonial  Yellow 


338  Moss  Green 


325  Brown 


302  Light  Yellow 


•/ 


365  Lead 


341  Blind  Green 


*NOTE — Outside  White  No.  398  for  outside  only. 

Inside  White  No.  322  for  inside  use  only,  and  should  be  used  only  as  a finishing  coat  over  No.  800. 


T wenty-three 


sco-co 

House-Colors 

A Ready-Mixed  House  Paint  of  Excellent  Quality 
GUARANTEED 


SCO-CO  House  Colors  are  made  on  an  old 
formula  which  has  always  given  entire 
satisfaction.  The  raw  materials  are 
not  all  as  costly  as  those  used  in  Efficiency 
Paint,  but  they  are  as  carefully  selected  by 
expert  chemists  and  are  ground  by  experienced 
paint  grinders — these  paints  work  well  under 
the  brush,  spread  over  a large  surface,  and 
finish  with  a high  gloss. 

Like  Efficiency  Paints,  however,  they  are 
made  to  give  long  life  and  protection  and  they 
have  never  yet  failed  to  completely  satisfy 
the  most  exacting  purchaser. 


Many  years  of  actual  wear  under  severe 
conditions  prove  that  these  paints  preserve 
their  fine  appearance  for  an  unusual  length  of 
time  and  give  perfect  protection  to  the  build- 
ings on  which  they  have  been  used. 

Sco-Co  House  Colors  are  sold  to  customers 
who  want  a first -class  exterior  paint,  but  who 
prefer  to  buy  a paint  which  can  be  sold  for  a 
little  less  than  the  very  highest  grades. 

This  paint  can  be  sold  at  its  price  only  be- 
cause all  middlemen’s  profits  have  been  cut 
out  and  it  comes  direct  from  the  maker  to  you. 


Covering  capacity,  250  to  300  square  feet  per  gallon,  two  coats,  depending  on 

condition  of  surface 


Twenty-four 


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SCO-CO  House  Colors 

Economical — Serviceable — Durable 


404  Cream 


408  Yellow 


416  Yellow  Brown 


418  Terra  Cotta 


423  Silver  Gray 


428  Olive  Drab 


429  Sandstone 


430  Maroon 


NOTE — Outside  White  No.  400.  Black  No.  450 


433  Brown 


435  Pea  Green 


434  Moss  Green 


442  Bronze  Green 


Twenty-five 


sco-co 

Piazza-Deck  Paint 

Mixed — Ready  for  Use 
GUARANTEED 

MADE  on  a special  formula,  for  use  on 
Porch  Floors,  Interior  Floors,  Ship 
Decks,  etc.  Its  tough  and  elastic 
skin  resists  the  wear  of  continuous  walking 
and  scrubbing  to  which  it  is  subjected,  and  it 
also  withstands  the  action  of  the  severest 
weather. 

Sco-Co  Piazza-Deck  Paint  works  smooth 
and  is  guaranteed  to  give  satisfaction  far 
beyond  other  paints  sold  for  the  same  pur- 
pose: it  should  not  be  compared  with  the 
many  cheap  floor  paints  which  are  sold  on  the 
basis  of  low  price  only.  One  gallon  will  cover 
250  square  feet — two  coats. 

NOTE — Never  apply  floor  paint  to  floors  that  have  been  var- 
nished or  treated  with  varnish  stain.  Old  or  new  floors, 
which  have  not  been  painted  previously,  should  be 
given  three  coats. 

When  ordering  for  inside  use,  mention  this  fact  so  that  the 
paint  can  be  made  to  dry  more  quickly. 


Twenty-six 


SCO-CO 
Shingle  Stains 

Waterproof  and  Preserve 
GUARANTEED 

SCO-CO  Shingle  Stains  are  more  than 
stains — the  materials  which  enter  into 
their  composition  are  true  preservatives 
which  penetrate  the  shingles  and  waterproof 
the  wood,  thus  adding  greatly  to  the  length 
of  life  of  the  roof. 

The  colors  of  the  Sco-Co  Shingle  Stains 
have  been  very  carefully  chosen  with  the  view 
towards  obtaining  the  most  harmonious  and 
decorative  effects  and  these  stains  have  been 
reasonably  priced  in  accordance  with  their 
high  quality. 

One  gallon  will  brush  100  square  ft.,  two 
coats — one  gallon  will  dip  400  shingles — three 
gallons  will  dip  and  brush  1000  shingles. 


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sco-co 

Shingle  Stain  Colors 


Dark  Brown 


sco-co 

Piazza-Deck  Colors 


sco-co 

Interior  Wall  Paint 


A Flat  Finish  Paint  for  Walls  and  Ceilings 
GUARANTEED 


SCO-CO  Interior  Flat  Wall  Paints  are 
real  oil  paints  and  are  not  to  be  con- 
fused with  calcimines  or  cold  water 
paints — they  have  all  the  properties  of  oil 
paints  excepting  the  high  gloss,  which  is  not 
usually  desired  for  interior  work. 

This  Interior  Wall  Paint  can  be  applied 
equally  well  on  plaster,  wood,  wall-board, 
metal  or  burlap  and  it  produces  the  soft, 
velvety  effect  so  much  sought  for. 

It  is  a sanitary  wall  coating  which  may  be 
quickly  and  easily  cleaned  and  freshened  by 
washing,  as  neither  the  paint  nor  the  colors 
are  affected  by  water. 

The  colors  shown  on  the  opposite  page  give 
a wide  opportunity  for  harmonious  and  pleas- 
ing color  combinations,  several  suggestions  for 
which  may  be  seen  in  the  pictures  of  interiors 
shown  in  this  book  on  pages  11,  12,  13  and  14. 


Sco-Co  Interior  Flat  Wall  Paints  are  made 
of  the  very  best  materials  and  by  the  best 
known  processes — they  are  fully  guaranteed 
to  spread  evenly,  to  cover  a large  surface  and 
to  satisfy  the  purchaser  in  every  particular. 

Covering  capacity  over  smooth  plaster,  500  to  600 
square  feet  per  gallon — one  coat. 

Sco-Co  Wall  Size 

For  use  as  a priming  or  undercoat  for  In- 
terior Flat  Wall  Paint. 

Plastered  walls  and  ceilings  usually  contain 
free  lime  or  acids  which  have  an  injurious 
effect  on  colors,  therefore  it  is  always  well  to 
apply  a priming  coat  of  Wall  Size  to  plastered 
surfaces  which  have  not  been  painted.  One 
gallon  of  Sco-Co  Wall  Size  will  cover  350 
square  feet  of  smooth  plaster. 


Twenty-eight 


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800  White 


802  Ivory 


800  White 


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85 0 Cream  Gray 


850  Cream  Gray 

820  Sky  Blue 

800  White 

803  Neutral 

802  Ivory 

SISISISISISTk  3IS 

A 

808  Stone 

803  Neutral 

818  Sap  Green  835  French  Gray 

820  Sky  Blue 

sco-co 

Interior 
Flat  Wall 
Colors 


Twenty-nine 


sco-co 


Heavy-Service  Paints 

Fully  Guaranteed.  Mixed,  Ready  for  Application 


Heavy-Service  Cottage  Paints 

For  Wooden  Buildings 


Heavy-Service  Metal  Paints 

For  Metal  Surfaces 


THE  ideal  paint  for  Industrial  Plants,  Farms, 
Cotton  Mills  and  wherever  long  service  is 
required.  It  is  made  especially  to  withstand 
extreme  hard  usage  where  conditions  are  unusually 
severe  and  is  not  affected  by  the  sulphuric  fumes 
around  Fertilizer  Plants  or  barns  where  decaying 
vegetable  matter  accumulates. 

From  the  standpoints  of  protection,  long  service 
and  economy,  we  consider  this  the  very  best  paint 
possible  to  manufacture.  It  wears  like  iron  and 
after  many  years,  when  re-painting  is  necessary,  the 
surface  is  found  in  perfect  condition  for  the  appli- 
cation of  new  paint. 

Actual  observation,  over  a period  of  fifteen  years, 
proves  what  this  Heavy  Service  Paint  will  do.  No 
paint  sold  for  its  purpose  and  at  its  price,  will 
equal  it  in  fine  appearance,  protection  and  long  life. 

Covering  capacity,  250  to  300  sq.  ft.,  two  coats,  per  gallon 


LIKE  the  Heavy-Service  Cottage  Paints,  this 
Metal  Paint  is  made  to  stand  hard  service.  In 
^its  manufacture,  the  same  valuable  materials 
are  used,  but  in  addition  it  contains  a number  of 
inhibitive  pigments  which  act  as  agents  in  preventing 
the  start  and  spreading  of  rust. 

Sco-Co  Heavy-Service  Metal  Paint  forms  the 
toughest  and  most  elastic  paint  skin  known  and  is 
the  only  paint  which  makes  a skin  absolutely  non- 
porous  and  impervious  to  moisture. 

Being  elastic  it  contracts  and  expands  with  the 
metal;  being  waterproof  it  keeps  moisture  away 
from  the  metal — therefore  preserves  the  metal. 

The  most  rigid  tests  show  that  Sco-Co  Heavy- 
Service  Metal  Paints  offer  greater  protection  and 
outlast  any  other  paints  sold  for  the  same  purpose. 

Covering  capacity,  250  to  300  sq.  ft.,  one  coat,  per  gallon 


Sco-Co  Heavy-Service  Paints  work  smooth  under  the  brush — they  cover  a large 
surface — they  wear  like  iron,  and  years  after  other  paints  have  spent  their  use- 
fulness they  will  still  give  continued  protection. 

ACID  PROOF,  WATERPROOF,  HEAT  PROOF  AND  COLD  PROOF 


Thirty 


St  "M  or 


H e a v y -Service-  Paints 

t' ui'y  <Jfc-s rsis+red  M'sxcd,  Jte&dy  tor  AyyiJiesaJofi  .■ 

Heavy  - ■ icc  Cottage  Fai|*t»  Hfcavy-S  I 

_ 

I Msfsl  Paint  is  made to  stand  hard  server . 


rdrrd  pairs*.  for  Tndv.m 
‘ ik  Cotn.>u  Mia  Ami  W?mre-  ••  g «er 

recf’jJred.  It  i':;  made  *i$h*  •<••*.!!>'  id  toithciam? 

ev’^ite  hard  usage  where  conditions  arc  uni-tm  i!y 
wfatt#  ■•  ■'■■  ts  pot  affected  by  the  wa’pburic  . 2m  j 
around  Fertiliser  Phmts  or  bat  rut v where  decaying 


'Wm 


'ore  no* 

<‘Mc.r  many  yearr.  -.-  •>  <•••  .painting  •■<:  necessary.  the 
|ph'*ce  is  ;?).;.  in  perfect,  condition  ioy  the  «jspfc- 

pf 

MrpwK  md  at  u< 


If  IKE  the  f-  -Service  Cottage  Part  ::  !fety 

Meta!  Paint  v:  made  to  stand  hard  sendee.  Ifc” 

JLrV'%  tmb-vdae-- -.;  ■-:•  the  * • • v -'  ‘ 

as c used,  but  in  sddU-fcm  it  contains  a eni saber  of 
iahiMthre  pigmeais  which  act  as  agmi-s  in  vcc.:  mg 
the  srar*  and  spreading  of  rust. 

••$eewCo;-^«a‘»y-Sr?  vice  Me;*?  Pa*nt  %rtr*«  hit. 

towgbppi:  ?md  u-  p - 

the  or- v name  ' ' maker  a skin  at 

porowl'.ifid  f^f^vrj'ViouS'th  *'v" 

Bt  • >.  ■ >tvc  it  contr;>. ctA  fincj,  to. 

joeisk  being  waterproof  it  keej^  mow'Vre  a-.vr<v 

ehc-v,  -lust  hciuCo  Mpl . 
&r  greater 

:;Pfd  l^r  thdsaffc*  ptttTWr* 

i"  .’«?  J.5ff  w .ft.  <.ne  <oaf,  #»r  |iSw 


sco-co 

Heavy-Service  Paints 


Cottage  Colors 


Metal  Paints 


For  all  Wooden  Structures 


For  Metal  Work 


36  Red 


163  Moss  Green 


27  Bright  Red 


51  Maroon 


115  Yellow 


172  Grass  Green 


148  Dark  Green 


62  Dark  Red 


84  Black  Graphite 


154  Terra  Cotta  137  Chocolate  73  Anti-Rust 


Thirty-one 


SCO-CO  “Cotton- White” 

Saves  Daylight 


For  Interiors  of  Mills,  Factories,  Dairies,  Schools,  Sanitariums,  Department  Stores,  Etc. 


C 


/'COTTON- WHITE”  is  a real  paint  and 
is  applied  with  a brush — it  is  not  a 
water  paint  or  a whitewash  to  be 
squirted  on  with  a hose. 


This  paint  is  made  from  materials  that  are 
snow-white  and  have  the  peculiar  property  of 
reflecting  light  to  a high  degree — other  paints 
may  seem  to  be  as  white  when  newly  applied 
but  none  excel  in  permanency  of  whiteness — 
‘‘Cotton- White”  never  turns  yellow. 


“Cotton-White”  may  be  applied  with  equal- 
ly good  results  on  plaster,  wood  work  or  bricks 
— it  has  a great  covering  capacity  and  long 


Betters  the{  t^sens  '(simplifies 
Quality  wPO/Uge.  Ksupervmon 


(Lessens^ 
/ '^\LProiluct/on'i 
(increasesV^^  yj 
l Production ) ^ — "\ 


'Reduces  \ 
fye  Strain] 


(Lovers 
cost  of 
Lighting' 


liwUtoet 


Good 

Lighting 


(Increases 
. Daylight  . 
Work  rime  ] 


'Makes  \ 
Contented] 
K Workmen / 


The  Benefits  of  “Cotton- White” 


life  and  no  amount  of  moisture  affects  its 
color  or  finish.  When  soiled,  “Cotton- White” 
can  be  cleaned  without  harm  by  washing. 

Saving  Daylight 

Proper  working  conditions  enable  workmen 
to  exercise  their  greatest  skill  with  the  least 
expenditure  of  physical  effort,  eye  strain  and 
mental  energy — Good  Lighting  is  the  biggest 
factor  in  bringing  about  a bettered  product 
and  increased  output. 

Dark  places,  not  before  available,  become 
valuable  for  efficient  work  when  “Cotton- 
White”  is  used — cleanliness  becomes  a by- 
word in  the  plant — accidents  are  avoided — 
employees  are  more  contented  and  speed  up 
their  work. 

It  is  no  over  statement  to  estimate  that  the 
use  of  “Cotton- White”  saves  from  3 to  5 hours 
of  daylight  a week.  “Cotton-White”  pays  for 
itself  over  and  over  again  in  a short  period. 


Thirty-two 


- ' * 


||s||sp 


MM 

mm 


"wxw 

ZAuftipiy  tfx:  . 

. 


y&MXi  's.\ 


The  U.  S.  Census  Report  of  1909  shows  that 
the  total  annual  spoilage  which  occurs  in 
American  factories  is  $150,000,000  of  which 
28%  is  due  to  poor  and  inefficient  lighting, 
also  that  over  23%  of  the  accidents  in  factories 
are  chargeable  to  poor  lighting. 

“ Cotton-White ” will  save  much  of  this  loss  and 
will  help  greatly  to  increase  dividends. 


There  is  no  other  Interior  Paint  like  “Cotton- 
White” — no  other  paint  has  its  great  cov- 
ering capacity,  long  life  or  high  reflecting 
power.  It  is  easily  applied  and  is  guaran- 
teed not  to  crack,  peel  or  blister  when 
applied  according  to  directions. 


COVERING  CAPACITY 

One  gallon  covers  300  to  400  square  feet  over  rough  sand  finish  wall.  One  gallon  will  cover  400  to  500  square 
feet  over  medium  smooth  wall.  One  gallon  Gloss  will  cover  400  to  500  square  feet  one  coat 


Give  this  man  a chance  to  wcil: 
under  proper  conditions  and  watch  his 
improvement. 


Multiply  the  increased  efficiency  cf 
this  one  man  by  ihe  number  of  em- 
ployees in  your  plant. 


241  Flat 


242  Egg  Shell 


243  High  Gloss 


Thirty-three 


sco-co 

Machinery  Enamel 

For  Interior  Use  Only 
MIXED  — Ready  for  Application 

FOR  Machinery,  Engines,  Pumps,  Gins,  Motors, 
Pipe  Lines,  etc.,  this  paint  has  no  equal. 
Efficiency  in  an  engine  room  demands  that 
the  machinery,  the  equipment  and  the  room  itself 
be  kept  as  clean  as  a model  kitchen  and  the  proper 
kind  of  paint  not  alone  adds  to  the  appearance,  but 
preserves  the  metal  parts  as  well. 

In  most  plants  the  pipe  lines  are  painted  in  differ- 
ent colors  so  that  each  service  may  be  immediately 
distinguished  wherever  it  leads.  Sco-Co  Machinery 
Enamel  Colors  lend  themselves  particularly  to  the 
indication  of  pipe  lines. 

These  machinery  enamels  have  always  given  the 
utmost  satisfaction  in  long  wear  and  durability. 


SCO-CO 

Wagon  and  Implement  Paint 

MIXED 

Ready  for  Application 

SCO-CO  Wagon  and  Implement  Paints  are  ex- 
tremely tough  and  elastic  and  will  neither 
crack  nor  peel.  They  are  made  specially  for 
their  purpose  to  withstand  unusually  hard  service 
and  can  be  applied  on  iron  as  well  as  wood  parts — 
the  colors  are  non-fading. 

This  paint  is  a preventive  against  rust  and  decay 
and  therefore  prolongs  the  life  of  the  articles  on 
which  it  is  used. 

As  one  gallon  is  enough  to  paint  four  to  five 
vehicles  or  implements,  this  small  investment  quickly 
pays  for  itself. 

The  painting  of  wagons  and  implements  is  about 
the  best  investment  a farmer  can  make,  for  the 
reason  that  unless  the  implements  are  protected  by 
good  paint,  exposure  to  the  weather  causes  much 
greater  damage  than  the  actual  wear  in  use. 


These  Sco-Co  Paints  and  Enamels  are  easy  to  apply,  make  a fine 
appearance  and  are  Fully  Guaranteed 


Thirty-four 


1mm, 


co-c  o 

^**s|  fcretxsely  t< 
heir  purpose  to 

>/l  Ci  Ciili  he  <i'OtJ»K 


i and  Impk-mcat  P!,’::'!! 

, / . , 

h Wiii 

1.  They  are  nasdeiiji* 

: totem  lunwually  f*ru 


<hgj'0<:<  .f» 


..!  the 

...  «aJ  th*  i,..^, 

■ w**MKmMk 


ill»£  ,. 

■MWyt 


.";r" 


SCO-CO 

Machinery  Enamels — Colors 

For  Machinery,  Engines,  Pipe  Lines,  Etc. 

And  All  Inside  Surfaces 


Orange 


Dark  Gray 


Black 


Red 


ORDER  BY  COLORS  AS  DESIGNATED 


SCO-CO 


Wagon  and  Implement 
Colors 


Blue 


Red 


Yellow 


Black 


Thirty-five 


INFORMATION 


From  Our  Factory  to  You 

Our  paint  products  are  never  sold  through  dealers. 
Send  your  order  direct  to  us. 

No  matter  how  small,  your  order  will  have  the 
best  attention.  No  matter  how  large,  we  will  make 
prompt  shipment. 

How  to  Order 

Write  your  full  name  plainly,  also  write  your 
R.  F.  D.  Number,  Post-Office,  County  and  State. 
If  the  name  of  your  freight  office  is  different  from 
your  post-office,  be  sure  to  give  both  names.  When 
ordering  paint  from  the  catalog,  mention  catalog 
number,  the  name  of  the  paint  and  the  color,  also 
the  quantity  of  each  kind. 

Contents  of  Packages 

All  paints  listed  in  this  book  are  packed  as  follows: 
Barrels,  Half-Barrels,  5 gal.  Cans  and  1 gal.  Cans. 

NOTE:  The  contents  of  a barrel  is  about  50  gallons  and  that  of 
a half-barrel  about  30  gallons.  It  is  impossible,  however,  to 
ship  exactly  50  gallons  when  a barrel  is  ordered,  as  barrels  and 
half-barrels  both  vary  slightly  in  size.  Barrels  contain  50  to  54 
gallons;  half-barrels  30  to  35  gallons. 

Every  package  of  both  SCO-CO  and  Efficiency 
Paint  contains  more  than  the  full  government 
measure. 


Terms 

Net,  30  days;  2%,  10  days;  no  discount  for  quan- 
tity. All  prices  F.  O.  B.  Savannah,  Ga.,  bills  subject 
to  sight  draft  at  maturity,  and  interest  from 
maturity. 

Orders  for  five  barrels  or  more  of  paints  shipped 
at  one  time  will  be  delivered  at  destination,  freight 
charges  prepaid.  Send  for  price  list. 

We  ship  any  quantity  on  our  regular  terms  to 
anyone  who  is  entitled  to  credit. 

Paint  Brushes 

As  it  is  sometimes  difficult  to  obtain  the  brush 
best  suited  to  the  purpose  and  of  the  quality  desired, 
we  carry  in  stock  the  sizes  and  kinds  of  brushes 
most  used  and  have  priced  them  as  low  as  is  con- 
sistent with  their  high  quality. 

After  much  experimenting  we  have  selected  the 
Vulcan-Set  Paint  Brushes  as  most  satisfactory  from 
the  standpoints  of  excellent  quality  and  economy. 

We  guarantee  that  the  bristles  will  not  pull  out. 
If  you  are  dissatisfied  with  a brush  purchased  from 
us,  return  it  in  exchange  for  a new  brush. 

Send  for  Illustrated  Descriptive  Paint  Brush  Folder. 


THE  SOUTHERN  COTTON  OIL  COMPANY 

Paint  Department  SAVANNAH,  GA. 


Thirty-six 


